Zero Waste while still appearing comfortable

http://www.nextworldtv.com/videos/reducing-waste/zero-waste-family.html

Can a modern family in a beautiful chic home in California
really produce virtually NO garbage?

This video is interesting precisely because everything about
the look of the contemporary upscale house is the polar
opposite of what we tend to envision when we think of the
Extremely Eco-Minded.

See four months of garbage, for this family of four: it fits
in your hand.

How do they do it? Do they save any money living this way?

Video: (2:51)